Does Link Building tell you something? The different link building strategies vary over time, with certain actions that will be considered harmful and new ones incorporated depending on Google’s updates. The objective of this guide is that you can optimize your efforts in your backlinks strategy to get those that are really going to be beneficial for the SEO positioning in Google of your website, both in terms of authority and notoriety.
The idea with which you have to stay after reading this link building guide is that you should prioritize quality over quantity, so focusing on getting really good backlinks and your same theme will always be more beneficial than have many of dubious origin that, if you pass, can end up causing a penalty of Google. Therefore, for better result you can hire easily internet marketing agency for quality backlinks.
What is Link Building and what is it used for?
The incoming links with which a web page, blog or online store has are very relevant for positioning in the search engine. Google understands that when a page is linked by others, it is because of the quality of its contents, because of the value it brings with its information or because it is a reference in the sector.
As what Google seeks is to be resolute to the searches of users, rewards the pages that are linked improving their position in the ranking of search results. One of the solutions to improve web positioning is to get backlinks or inbound links, but is everything worth it? Do not! Of course not and, in fact, this is the reason why SEO professionals carry out a careful link building strategy (construction of links) through which they focus on getting quality links for a web page.
Getting backlinks without following certain criteria can end up damaging the website in an important way, hence the importance of drawing a strategy to be effective. A link building project usually lasts several months, since you have to do an investigation of the sector to detect the best links and monitor the behaviour of the website when the website is linked.
Advantages of getting quality backlinks to your website
The main reason why a link building strategy is carried out is to achieve the improvement of its positioning on the search results page. The objective of the links is to improve the position in the Google ranking of the website, so that your web portal will have much more visibility. This translates into an increase in the likelihood of conversion, since the website is in a position to represent a purchase option for users.
Links on external pages are a great way to get visits. The more backlinks are placed on different portals, the more visibility is generated for navigators to access through them. These users who enter your website through these links will be reflected in the statistics of the portal within the so-called “referral traffic “.
Having the support of a careful network of links will make known the brand or company. With this, it will be possible to project an image of experts in a certain subject and become a reference in the sector. Getting quality links allows you to position yourself in the minds of consumers to be impacted by your brand. Thanks to the impact and visibility obtained, the user will turn to you when you have to make a purchase or solve a question about the product or service.
Receiving links from other websites sometimes gets the same as an advertising campaign. The good thing about this advertising is that they are not fixed-term campaigns, since the links will appear in most of the domains forever. In the medium and long term there is a clear return on investment, especially if the website link has been chosen conscientiously.
Improvement of indexing
When it comes to bots indexing the pages in the correct categories of search engines it is very important that they have no doubts about the theme of the website or the nature of the business. The attainment of links fosters this correct identification, as long as the link building strategy is well defined in terms of keywords and anchor text.