Top 7 Online Tools for Lead Generation

The lead generation process begins with identifying and reaching the right audience, driving them to your website, and turning them into customers. It isn’t enough because you also need to gather the contact information of your customers in order to continue communicating with them to establish an excellent relationship. Making your customers loyal for a lifetime should be the focal point as if you don’t nurture your leads for a lifetime, you cannot achieve the success you aspire to achieve.

Online Tools for Lead Generation

Lead generation is a lengthy process but the most important one for the growth of a business. The lead generation process was a very difficult one but not now. Modern lead generation tools have revolutionized the lead generation process and make it less tedious but more fruitful. There are multiple lead generation tools nowadays. Are all of them equally good and worth your attention? No, they aren’t. That is the reason that we have made your search easy by picking the top 7 online tools for lead generation. Here we go!

1. Leadfeeder

Leadfeeder is an online tool for businesses to identify potential customers, generate leads, and make customers purchase products or services. It tops our list because apart from lead generation, it also offers sales prospecting, audience tracking, account-based marketing, and above all, it is economical.

Key features

Focuses only on companies visiting your website and eliminates other companies from the list.

Holds data and leads quality for later use.

Provides information like who visited your site, how they reached there, pages clicked, and their goals.

Keeps customer data and also tracks customer behavior to extract fruitful information.

Offers two plans, Lite for free and Premium starting from $63/month

2. is an online tool for businesses to assist you to find prospects, acquire leads, effectively organize lead data/information, and start email campaigns. Its biggest advantage is that it creates a multichannel campaign by streamlining all your tasks, social media/blog posts, follow-up calls, and emails.

Key features

Helps track sales objectives to make sure you are meeting your objectives.

Offers two-way synchronized integrations with other online tools such as Zoho, HubSpot, etc.

Automates sales and lead generation.

Tracks bounce-rate, click-rate, bounce-rate, and much more.

Offers two plans, Essential at $89/month and Business at $149/month

3. HubSpot

HubSpot is an online tool for businesses looking for lead generation and other solutions like CRM, customer support, sales, inbound marketing, etc.

Key features

Track email opens

Features a Gmail and Outlook extension to decide emails to track

Offers live chat to connect with customers in real-time

Assists you in blogging, social media posts, etc.

Offers a single dashboard suitable for multitasking

Offers three plans, Starter at $50/month, Professional at $8890/month, and Enterprise at $3200/month

4. Intercom

Intercom is an online business tool that helps customer acquisition through chatbots and real-time conversations with visitors.

Key features

Enables you to automatically engage visitors and converse with customers.

Offers automated chatbots

Offers tools for management and organization of team’s work

Automated email campaigns

Offers two plans, Start at $59/month and Grow at $119/month

5. OptinMonster

OptinMonster is an online tool that helps to turn abandoned visitors into your customers.

Key features

Offers over a hundred templates to acquire leads, increase email subscribers, etc.

Offers various tools to interact with visitors such as floating bars, lightbox popups, etc.

Conversion strategies are based on behavioral automation.

Offers four plans; Basic at $9/m, Plus at $19/m, Pro at $29/m, and Growth at $49/m

6. Mailchimp

Mailchimp is an online tool for small and mid-sized businesses looking for various lead-related features.

Key features

Increases email subscribers, sends emails, and more.

Offers a multifunctional dashboard that displays various types of relevant data.

Helps in preparing and launching business campaigns.

Offers four plans, Free at $0/month, Essentials at $9.99/month, Standard at $14.99/month, and Premium at $299/month.

7. Unbounce

Unbounce is an online lead generation tool for businesses looking to create a personalized landing page.

Key features

Helps in acquiring more leads, sales, and customers.

Offers to build landing pages from scratch or customize pre-built templates.

Offers Popups and Sticky bars to engage visitors and make them take action.

Allows integration with CRM tools like HubSpot, Salesforce, etc.

Offers four plans, Launch at $80/month, Optimize at $120/month, Accelerate at $200/month, and Scale at $300/month.

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