The tech giant Google is increasing the use of the advertising tools which are lucrative and search-based, particularly on YouTube, and this is helping the advertisers in targeting the potential customers as well. As the customers search many things on the website, fright from the movie trailers, to products, and other things, this is of great help to the advertisers, according to the reports. The reports also said that this decision is indeed a mark of a major shift, as far as the treatment of YouTube by Google is concerned. The company is also relying on the same, for the extension of the core search engine of the company, as it seems.
Google is considering the aforementioned instead of a kind of separate entity, and it is being said that it is beneficial because of the fact that YouTube is in fact the second most popular search engine, after Google, in the United States. The company has also said that there is enough data available with the company to prove that most of the people that use the company’s website to search for various products, along with movies as well as other items, have a tendency to head over to YouTube as well, to watch the reviews, and other content as well.
The company is saying that at this point of time, it is very essential for the company to expand th4e ad business as it is one of the major components, when it comes to competing with other major companies such as Facebook, Amazon, and a few others. The company is doing well already, as it makes nearly $100 billion every year, and the graph is improving with time as well, but it still believes that a lot needs to be done before it can get better, and hence the decision is made by the same.