Google is experimenting on running ads uninterrupted on YouTube so as to enhance the experience of the viewer.
Presently, consumers can have their videos disturbed by ads. This is an experience that is not favorable and is particularly distracting when seeing longer video on the websites. Google recommends that stacking ads in this manner can lower ad interruption by almost 40% for each session for the consumers, with works for advertisers and content creators too.
“Our latest user experience study recommends that apart from factors such as the time of ads, users are quite responsive to the frequency of breaks, particularly while seeing longer sessions.” Google claimed, “Via this study, we also learned that less interruptions is related with enhanced user metrics, comprising higher rates of ad viewing and less desertion of content. To deal with this, we will start testing ad pods with 2 ads stacked one after another, where users have the alternative to skip to the content directly if it is not the correct ad for them.”
On a similar note, YouTube earlier claimed that video uploaders with over 100,000 followers on the service can commence paid fan clubs. This is one of various new functions targeted at assisting itself and its consumers to branch out income after an unstable year.
The unit of Google claimed that it was spending in lowering dependence on advertisers, who give billions in income each year but gradually do not wish to be disturbed with content such as roguish stunts and racy music videos.
Some video creators saw profits fall in 2017 when YouTube soothed advertisers by limiting where their commercials come into view. New features such as expanded merchandise sales and memberships must offer video makers more management over their businesses, claimed senior director at YouTube for product management, Rohit Dhawan, to the media in an interview.