The Coffee Bean & Tea Leaf Plans to Tackle “Starbucks Fatigue”

The Coffee Bean & Tea Leaf, an autonomous coffee retailer from Los Angeles, announced its year’s plans to release new franchises in New York. The company proclaimed on Tuesday that it will expand that number to 100 in the long run.

John Fuller, CEO, The Coffee Bean & Tea Leaf, proclaimed that the company is planning to assertively grow through the rest of the U.S. over the upcoming few years. The recent activity is just a first step of the company toward its commitment for the same. Fuller proclaimed that Starbucks is the major competitor for the company in New York.

Fuller argued that the Coffee Bean could get a benefit of the “Starbucks fatigue” as people are sick of seeing a Starbucks at all corners. He asserted that they might be in the need of a change, and that would help in benefiting the Coffee Bean and other brands.

Fuller proclaimed that the company is not corporate. Further, he explained that the small team indicates that the developers, landlords, and franchisees are dealing with less red tape than they might face with a bigger company. Fuller added that Starbucks is ever-ready to make political statements, which can be sometimes provocative.

On a related note, earlier in June 2018, the Coffee Bean & Tea Leaf proclaimed about its expansion in its selection of cold brew coffee and teas for summer time. The company is offering the traditional as well as the latest seasonal flavors of tea and coffee until August 26, 2018. The company also offered small cold brew coffee or tea at the price of $2. This offer was applicable in June 2018 for all its customers at selected areas on every Thursday from 2–6 PM.

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